PLANOGRAMMING

RESEARCH WORK

INTRODUCTION

A planogram is considered as the diagram that reflects how and where a specific retail product should be placed on retail racks or arrangements to enhance buyer purchase.

Planogramming is a skill practiced in marketing and retail space planning. a person who acquires these skills is to be referred to as a planogrammer. Planograms themselves are also referred to as POGs.

IMPORTANCE OF PLANOGRAMS

Preparation of products plays a significant role at retail stores. With the help of planograms, a retailer can understand where to locate the products for maximum impact.

Planogram enables the retailers to stock the products or commodities at the right place and at the right time to attract customers and inspire them to purchase.

Planograms secondhand also subscribe to maximizing the sale of commodities and thus generate revenues for the store. A cluttered fails to attract customers. The planograms assist the retailer to systematize the product in the best feasible way for the customers to pick up almost everything.

HOW CAN CPG COMPANIES DEPLOY A PLANOGRAM FOR EVERY STORE

The computerized practice of CPG [consumer packaged goods] generates localized administered with stores, using upstream location-aware optimizations to stimulate truly planograms. With better data integration and fewer manual touchpoints, planograms are more likely to satisfy constraints and ultimately consumers.

A 'one size fits all ' passageway to planograms is one of the most influential drivers for non-compliance at the store level. With Planogram Computerizations, one can efficiently formulate a POG particular to each store.

Gone are the days of sending out hand-operated planograms that could get lost in the mail or lost in interpretation. From corporate-owned banners to franchised store models, stores can access their unique planogram via any device or browser, anywhere and anytime.